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Square Deal Electrical

Established 35 Years

Square Deal Electrical has been established 35 Years and was first started in Chiltern Road Dunstable. The shop in Chiltern Road was originally a shop that sold ornaments, men's and women's clothes in the late 60's till the late 70's and was run by our Mum Irene strange. Martin had just finished his apprentice with Ketts (Snowdens) in Dunstable Road Luton on the corner of Kenilworth road. Martin was keen to go into business on his own and with this in mind the family decided to invest in Martins future by agreeing to install just one TV in the Clothes shop with a sign on it advertising that Sell and Rent TV sets. It was not long before the local community become aware f this and started to Rent or Buy there TV from Square Deal Dunstable.

Brother Gary Strange was at this time working in the Family Mini Supermarket in Westoning Bedfordshire and had worked there ever since leaving school. Gary expressed an interest in working with Martin in the TV side of the business which was expanding quite fast, after attending Luton college for TV servicing Gary officially joined the TV side of the business and now works at the West Street Dunstable showroom. In 1994 we acquired a further business in Dunstable road Luton called Thornton and Pierce, the owners Harry Thornton and Maurice Pierce had owned the business for many years and were approaching retirement. Martin decided to buy this business and had purpose built workshops built and also the shop had a much larger showroom than the little 500 sqft chiltern road shop had.

We further acquired a further retail premises in Victoria street St Albans Hertfordshire. Gary worked in this shop with Irene for approximately 3years and Martin a further 10 years. This showroom  specialized in Hifi and Rented and sold Televisions and had its own small service department etc.

By the Mid 90's Square Deal had become a substantial business and had its own Video film club in the Chiltern road shop but eventually the time had come to close the small chiltern road shop where it all started and move to the centre of town in Dunstable town centre. We acquired the premises that used to be the Town and Country Building Society in West Street and turned it into our main accounts head office and also an electrical show room selling and renting TV's, Hifi and small kitchen appliances.

With the Video recorder revolution arriving Square Deal was not just hiring films but was also renting VHS and Betamax recorders and expanded its area to take in Herts Beds and Bucks, Cambs and Essex.

By the year 2000 the internet had arrived and Square Deal decided to venture out into selling kitchen appliances over the Internet Nationwide from the second floor of its West street shop. St Albans and Luton showrooms were closed and Two units were acquired in Thames Industrial estate, High Street South Dunstable. Unit 4 was turned in to a purpose built workshop for servicing TV's and White goods appliances. Unit 5 next door was made into a very large showroom selling all types of Built in and freestanding white goods including Laundry, Gas and Electric Cooking appliances,  TV's, Digital recorders,  Vacuum Cleaners etc. We also have a purpose built in display on site. Car Parking is free at this site.





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Square Deal Electrical Dunstable Serving Herts, Beds and Bucks. Sales, Service, Rentals. Refrigeration, Laundry, Cookers, Dishwashers, Microwaves, Vacuum Cleaners, TV's, Computers etc.

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